Hi there, I'm Jainey Bennett..
Entrepreneur. Investor. Trader. And still learning.
I’ve been an entrepreneur for most of my adult life.
I’ve started businesses, grown businesses, sold businesses, invested, traded, taken risks, made money — and made some spectacularly expensive mistakes along the way.
And I think those mistakes are just as important to my story as the successes.
Over the years I’ve founded and built businesses across publishing, health, fitness, retail and e-commerce, including Pure Health Magazine, EzyFit Health Club, Vibe Health Club, Jainey B Loves and Gem Auras, and I was co-founder of PC Authority and PC Advisor magazines.
But money has never been a simple straight line for me.
MY JOURNEY WITH TRADING
I first discovered trading around 20 years ago.
Like so many people, I thought the answer was going to be finding the right strategy.
So I learned. And learned some more.
I tried different markets, systems, indicators, brokers and approaches. I spent a small fortune on education.
And along the way, I learned something far more important:
Learning how to trade is one thing. Learning how to manage yourself while you're doing it is another.
I've experienced the excitement, the fear, the overconfidence, the self-doubt and the very real consequences of getting financial decisions wrong.
I’ve made financial decisions that cost me a lot of money — some through my own mistakes, some through trusting the wrong people.”Â
I wish i could go back and change them!
I can't.
But I can use what I've learned.
WHY I CREATED 10X BABE
For years, I looked at the world of trading and thought:
Where are all the women?
Why does so much trading education feel as though you're supposed to understand the language before you've even walked through the door?
Why does asking a basic question sometimes feel embarrassing?
And why is an industry that should be about decision-making, probability, risk and process so often presented as though you need to be some kind of financial genius to understand it?
I wanted to create something different.
10X Babe is a place for women to learn.
No bro-talk.
No pretending you already know.
No silly questions — because there aren't any.
Just women learning about money, markets and trading together in an environment where it's completely okay to start at the beginning.
I'M NOT HERE TO PRETEND I KNOW EVERYTHING
This part is important to me.
I don't want to position myself as the trading guru who has cracked the market and now has all the answers.
I haven't.
I'm a trader.
I'm still learning.
I'm still researching.
I'm still working on myself.
And perhaps that's exactly why I wanted to create 10X Babe.
Because I've spent decades building businesses and taking financial risks, and one of the biggest lessons I've learned is that knowledge matters — but knowing yourself matters too.
I want women to understand the risks as well as the possibilities.
I want them to ask questions.
I want them to learn before putting their own money on the line.
And most of all, I want women to feel that this world is somewhere they belong too.
COME CURIOUS.
You don't need a finance degree.
You don't need to understand charts.
You don't need to know the terminology.
You just need to be curious enough to start.
Welcome to 10X Babe.
Jainey x
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A life in business - and backing women
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I’ve spent most of my adult life building businesses, taking risks, creating things from scratch — and learning what happens when things go brilliantly... and when they don't.
Along the way, I was honoured with the SCBWN Corporate Business of the Year Award.
But one of the things I’m proudest of was being able to give something back — including sponsoring the Creating Change Award for Gold Coast Girls in Business.
Supporting women isn't something that started with 10X Babe.
It's been part of my story for a very long time.
 10X Babe has evolved too
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When I first created 10X Babe, the vision was broader.
I wanted to create a place where women could talk about money, become more financially confident, learn new skills and ask the questions they perhaps hadn't felt comfortable asking before.
The original plan included Financially Fit Females workshops, online financial education, events for women and supporting charities that benefit women.
But as 10X Babe evolved, something became increasingly clear to me.
Trading was where I wanted to go deeper.
Not because trading is an easy answer to money problems — it isn't.
But because trading has been part of my own journey for more than 25 years — and I know first-hand just how fascinating, difficult, emotional and misunderstood it can be.
I'd made mistakes. I'd spent a fortune learning. I'd experienced losses. I'd kept coming back and learning more.
And when I looked at trading education, I kept coming back to the same question:
Where are all the women?
So 10X Babe evolved.
The heart of it hasn't changed.
Women. Money. Confidence. Education.
We've simply become much clearer about what we're here to teach.
Today 10X Babe is about empowering women to understand trading — without the bro-talk, without pretending it's easy, and without pretending you already know.
     Who is 10X Babe For?Â
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Perfect for you if:
- You’re a woman who is curious about trading but has absolutely no idea where to start.
- You’ve looked at trading before and thought, “I don’t understand any of this.”
- You want to learn without the jargon, bro-talk or feeling silly for asking a basic question.
- You want to understand money, risk, probability and mindset — not just where to click BUY or SELL.
- You’ve tried trading before, but know there’s still more to learn.
- You’d love to attend live women-only trading workshops and actually get hands-on.
- You want to connect with other women who are learning too — whether they’re complete beginners or a little further along.
- You’re interested in the psychology of trading and learning how to manage yourself, not just a chart.
- You want education that talks honestly about the risks as well as the possibilities.
- Or maybe you’re simply curious and thinking...Â
“Could trading be for me?”
Then you’re exactly where you need to be.
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Meet Your 10X Babe Virtual Hosts đź’—
Three generations. Three conversation circles. One beautiful community.
Every woman has her own story, dreams and reasons for wanting more financial confidence.
Meet Jade, Olivia and Victoria — our AI-created virtual community hosts, each representing a different stage of a woman's life.
They're here to spark conversations, bring women together and remind us that it's never too early — or too late — to start learning something new.
Find your circle. Find your tribe. Women trade brighter together! đź’—
đź’— Meet Jade Mercer | Age 27
The Freedom Circle
Young, ambitious and ready to create her own future!
Jade represents women in their 20s and early 30s who want to understand money, build confidence and discover the possibilities of trading.
Her motto: Build skills. Grow confidence. Create freedom.
Jade is an AI-created virtual community host.
đź’— Meet Olivia Morgan | Age 38
The More For Me Circle
Busy, ambitious and ready for more!
Olivia represents women in their 30s and 40s who are balancing life's responsibilities while making room for their own dreams and financial goals.
Her motto: More income. More choices. More for me.
Olivia is an AI-created virtual community host.
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đź’— Meet Victoria Vance | Age 58
The Next Chapter Circle
Confident, curious and ready for her next chapter!
Victoria represents women in their 50s, 60s and beyond who believe it's never too late to learn new skills, build financial confidence and embrace fresh opportunities.
Her motto: New skills. New opportunities. A brighter next chapter.
Victoria is an AI-created virtual community host.
Closing Note from Jainey...
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I'm genuinely excited about where 10X Babe is going.
I’ve spent more than 20 years coming back to trading — learning, making mistakes, losing money, asking questions, starting again and trying to understand it better.
And now I get to take everything I’ve learned — including the lessons I wish I’d learned much earlier — and create something I would have loved to have found when I started.
A place where women can learn about trading without feeling intimidated by it.
You don’t need to know the terminology.
You don’t need to understand charts.
And you certainly don’t need to pretend you know more than you do.
Just come curious.
We’ll start there.
Jainey x